TitleBranding : a key marketing tool / edited by John M. Murphy
Imprint New York : McGraw-Hill, 1987
Descript xii, 192 p., [12] p. of plates : ill. ; 25 cm

SUBJECT

  1. Brand name products
  2. Business names
  3. Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.827 B818 CHECK SHELVES