This business plan originated from business opportunities. In terms of megatrends, awareness of health and well-being that consumers began to have healthy consumption habits along with the growth of the cafe industry in Thailand. The study therefore has prepared a business plan with the objective of studying the feasibility of operating a healthy dessert cafe business under the brand "Healhty Belly Café", a healthy dessert cafe with dessert and drink menus that is not much harm to your health, reduce sweetness, reduce fat, use suitable amounts of healthy ingredients and provide excellent service to impress customers at every touch point. This business plan consists of a business industry analysis, consumer behavior study, marketing planning, operation plan, financial plan and contingency plan. This study is based on the main data from a survey of consumer behavior interested in healthy dessert cafes. To analyze the factors that consumers value and define target customers to design business plans and strategies in various fields to best meet the needs of target customers. This project requires an initial investment of 1,500,000 baht, which, from the evaluation of the investment value, the project has a net present value of 1,396,197 Internal rate of return is at 54.93 percent. And has a payback period of 2 years 4 months, which indicates that this business plan is worthwhile to invest.
