แผนกลยุทธ์ร้านขนมขบเคีย้ วสำเร็จรูปสำหรับสุนัขแบรนด์ Pet8 (เพ็ทเอท) ของบริษัท เมดิเพ็ต จำกัด / ขนิษฐา พูนภิรมย์=Strategic Plan for Pet8® Dog Treats Store of Medipet Co., Ltd. / Kanitta Poonpirome
Medipet Company Limited is a company engaged in the business of distributing animal feed and pet related equipment. Which has been operating for about 13 years. The business focuses on ordering both domestic and international ready-made products to be packaged and distributed as wholesalers to customers under the Pet8 brand The current situation of the dog treats market and the company's business continue to grow. However, the perception of the Pet8 brand is not prevalent among dog owners. And the main sales channels of the company are only wholesale to distributors. This special project study is designed to study the opportunities for business expansion and increase sales channels through a snack shop for prototype dogs. Under the name "Pet8® Dog Treats Store” The strategy of the Pet8® Dog Treats Store will use the company's growth strategy with the strategy of penetrating the market. Focus on the target group that treat dogs as members of the family and have regular snacking behavior for dogs. Combined with the use of differentiation strategies by giving importance to dogs and offering products suitable for each dog choosing a location to reach the target audience. There are also strategic planning in terms of marketing, financial plans, operational plans. And personnel management plan for quality to create satisfaction for customers. The result of the project revealed that “Pet8® dog treats Store” has potential to be a profitable and successful business. The business requires an initial investment of Bath 800,000. The Payback Period is 7 months. The Net Present Value (NPV) at the 5th years is Baht 5.14 million.
