Mascot mania: Monkeys, meerkats, martians more steplhen brown -- Man: Objectification and anthropomorphism of the self: self as brand, self avatar -- What are you liiking at , ya hockey puck!: Anthropomorphizing brand relationship in the toy stroy triligy -- Cross domain perceptual realities and mickey mouse -- Morris the cat or the wolf-man on the upper west side: animal metaphors and me -- Beast: Feline feish and marketplace animism -- Boudoirs, Cowdillacs and rotolactors: a salutary tale of elsix the brand mascot --Peppa piggy in the middle of marketers and mashup makes: a nethography of absurd animation on tou tube --Anthropomorphic brand persenters: the appela of Frank the sheep --Wild: Spokes-characters: assurance, insurance and advice for marketers --Schmoozy fox: standing out from the pack -- Only you can prevent brand burnout: cultural branding and the case of smokey bear -- Shooting the elephant: mascats and me -- Crazy: Anthropogenic anthropopathous anthropomorphic USPTO trademarks: the plant people phenomenon modle ofanthropomorphism -- He who must not be named: an exploratory study of demonic narratives in contemporary brand -- The smiling faces of capital and the 3 voetices of hell -- Coats of arms: the role of animal emblems in contemporary luxury and fashion industry -- Conclusion: The cosmic serpent surrounds us: future directions in mascot marketing

1. Advertising characters
2. Marketing
3. Advertising campaigns