Marketing plan for SC Asset Corporation Public Company Limited / Maneerat Tojirakarn=แผนการตลาดสำหรับบริษัท SC Asset จำกัด(มหาชน) / มณีรัตน์ โตจิราการ
Imprint
2012
Descript
x, 122 leaves: tables
SUMMARY
The objective of the independent study is to write up the effective marketing plan for the company SC Asset Corporation Public Company Limited in order to create the brand’s uniqueness, increase the brand’s recognition, improve the brand’s preference and gain more market shares within the context of the competitive in external environmental challenge situation. The company SC Asset Corporation Public Company Limited is the real estate development company which has been established for 10 years. The offered products are single houses, townhome and condominiums. Its target markets are the people who are in the working ages and have high purchasing power which their possessions reflected their cultivated tastes. However, when comparing to its competitors, the company had failed to communicate with its target market which were implied by the small shares in consumer’s minds and the small brand awareness. Hence, the company required the sophisticated marketing plan to create the strong brand image toward the right marketing channel at the right time with the right executions. The marketing plan for the company SC Asset Corporation Public Company Limited has been developed with the objectives to create brand awareness, brand preference, positive consumer’s attitude and consumer’s purchasing which leads to the raising in sales revenue and sustainable growth. The recommendation for the company SC Asset Corporation Public Company Limited is to develop the effective integrated marketing communication in order to improve the brand image and gain more brand awareness and brand preference in consumer’s mind which will become the competitive advantage of the company. Lastly, Customer relationship management strategy would improve the level of customer loyalty which is another factor of the company’s sustainable growth.
