The research focuses on the study of message creation processes of Phramaha Sompong Talaputto in Dhamma Delivery Programme. The 3 main objectives are 1) To analyze the presentation patterns and contents, 2) To study the message creation processes, and 3) To study the opinions of receivers toward presentation patterns and contents of Phramaha Sompong. The research methodology is mainly qualitative research, consisting of analysis of presentation patterns and contents from Dhamma Delivery Programme VCD, no. 8-20, in-depth interview with producer and speaker; Grammy Television Co., Ltd. and Phramaha Sompong. For receivers, 2 groups are interviewed, which are new generation and mature adult, 10 persons each. The scope of analysis includes various concepts related to talk show, verbal and non-verbal communication, relationship between religion and mass media, verbal message creation, combined method of message creation, and taste. The results show that; 1. Phramaha Sompong applies both verbal and non-verbal communication methods in that he makes use of speech in asking questions and describing words. He knows how to choose variety of words that are very common, modern, exotic, transliterated, trendy/cool, precise, or religion-related. He also applies synchronization, mix, analogy, questions and answers, representation, humor, narration, current issues, activities, light and sound, illustration, motion, film, and music. On the other hand, his non-verbal communication is reflected by his tone of voice that is clear, gentle, precise, and quick-rhythm. His speaking expertise also includes imitation of teenagers' voices and comedian, movement hybrid such as posture and gesture. Not only can he use facial emotion to convey the message effectively, Phramaha Sompong is capable of maintaining pleasant facial appearance, happy and lively look, as well as eye contact with audiences. 2.Phramaha Sompong creates message processes in 3 aspects: 1) Understanding of audiences which are audience analysis, objective identification, and communication pattern identification in accordance with Dhamma Delivery, 2) Communication skills which is media and message selection, and 3) Communication strategies which are humor, narration, current issues, experiences, and imitation. These strategies focus on the audiences (audience-centered) and taste/preference of receivers, especially youths and teenagers. 3.Most of new-generation audiences are satisfied with presentation patterns and contents of Phramaha Sompong. On the contrary, mature adults show significant differences between the group who are satisfied and those who are not. The rationale behind the conflict relates to the "taste" of both groups of receivers in terms of religion and personal life. This result shows that the disagreement between two groups of receivers relates to the age, the key factor that reflects the different experiences of both groups, specifically, in terms of religious understanding or background.
