AuthorRogers, Everett M
TitleDiffusion of innovations / Everett M. Rogers
Imprint New York : Free Press, 2003
Edition 5th ed., Free Press trade pbk. ed
Descript xxi, 551 p. : ill. ; 24 cm

CONTENT

Elements of diffusion -- A history of diffusion research -- Contributions and criticisms of diffusion research -- The generation of innovations -- The innovation-decision process -- Attributes of innovations and their rate of adoption -- Innovativeness and adopter categories -- Diffusion networks -- The change agent -- Innovation in organizations -- Consequences of innovations


SUBJECT

  1. Diffusion of innovations
  2. Diffusion of innovations -- Study and teaching -- History

LOCATIONCALL#STATUS
Central Library @ Chamchuri 10HM101 R6 2003 CHECK SHELVES
Central Library (5th Floor)303.484 R725D DUE 22-10-25
Communication Arts Library301.24 R725D 2003 CHECK SHELVES
Chula Business School Library303.484 R725D 2003 CHECK SHELVES
Education Library303.484 R631D 2003 CHECK SHELVES
Pharmaceutical Sciences LibraryHM621 R57D 2003 CHECK SHELVES