Theoretical issues: Mannheim's theory of rationalization ; McDonaldization of American sociology ; Munch(ing) on McDonald(ization) of social theory -- Expansion of McDonaldization: McJobs ; McDonaldization ; Globalization ; Credit cards, fast-food restaurants and increasing rationalization -- New means of consumption: "McDisneyization " and "post-tourism" ; McUniversity in the postmodern consumer society -- McDonaldization redux

1. McDonald's Corporation -- Influence
2. Franchises (Retail trade)
3. Marketing
4. Consumption (Economics)
5. Retail trade -- Social aspects
6. Industrial management
7. Industrial efficiency