AuthorStone, Elaine
TitleExporting and importing fashion a global perspective / Elaine, Stone
Imprint New York : Delmar, c1994
Descript xiii, 313 p

CONTENT

Unit1: The dynamics of the international fashion marketplace -- Unit2: Global sourcing for an international fashion mix -- Unit3: The export marketing study -- Unie4: The import marketing strategy


SUBJECT

  1. International trade
  2. Fashion merchandising
  3. Clothing and dress -- Marketing
  4. Clothing trade -- Vocational guidance

LOCATIONCALL#STATUS
Chula Business School Library687.0688 S877E 1994 CHECK SHELVES