การใช้ประโยชน์และความพึงพอใจจากสื่อมวลชน ของนักเรียนโรงเรียนสตรีนนทบุรี ปีการศึกษา 2535 / ภัทณิดา พันธุมเสน = The uses and gratification from mass media of the Satri-Nonthaburi school students, 1992 / Pattanida Puntumsen
This research is a media uses and gratification study of heavy media users among the Satri-Nonthaburi School students. The study uses mainly the qualitative research method along with some quantitative research methods. Major theoretical frameworks considered in this study are the Uses and Gratification approach and theories related to adolescents. Results of the study are as follows: Satri-Nonthaburi students who are heavy media-users are exposed to as many as 10 types of media. Ranking from high frequency to low frequency, these media consist of 1. television 2. radio 3. comic book 4. music cassette tape 5. magazine 6. novel 7. game 8. newspaper 9. video-tape 10. Movie Three types of content identified as most interesting to the students are those containing entertainment, news and knowledge respectively The public service content, on the other hand, does not gain much attention from the students. Finally, according to the students their uses of mass media satisfy four types of social and psychological needs; affective, integrative, cognitive and escape needs respectively.
