The process and effects of mass communication / edited by Wilbur Schramm, Donald F. Roberts
Imprint
Urbana : University of Illinois Press, 1971
Edition
1st ed
Descript
ix, 997 p. : 23 cm
CONTENT
The nature of communication between humans: Media and messages of mass communication -- Audiences of mass communication -- The nature of communication effects: Attitudes, information, and effects -- Social effects -- Public opinion and politics -- Innovation and change -- The technological future of mass communication