Annual Member
| Title | The process and effects of mass communication / edited by Wilbur Schramm, Donald F. Roberts |
|---|---|
| Imprint | Urbana : University of Illinois Press, 1971 |
| Edition | 1st ed |
| Descript | ix, 997 p. : 23 cm |
The nature of communication between humans: Media and messages of mass communication -- Audiences of mass communication -- The nature of communication effects: Attitudes, information, and effects -- Social effects -- Public opinion and politics -- Innovation and change -- The technological future of mass communication
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 301.16 S377P 1971 | CHECK SHELVES |
| Communication Arts Library | 301.16 S377P 1971 | CHECK SHELVES |
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