Annual Member
| Title | How to plan advertising / edited by Don Cowley |
|---|---|
| Imprint | London : Cassell in association with the Account Planning Group, 1987 |
| Descript | xii, 180 p. : ill; 25 cm |
The planning context -- The role of advertising -- Research for strategic development -- Brand positioning -- Creative briefing -- Creative development research -- Testing advertisements -- Campaign evaluation
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.1 H847 1987 | CHECK SHELVES |
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