On being persuaded: some basic distinctions -- Self-awareness and the persuasion process -- And thinking makes it so: cognitive responses to persuasion -- The judgment of communicant acceptability -- Persuasive message strategies -- Altered physiological states: the central nervous system and persuasive communications -- Power and the family -- Communication in bargaining and negotiation -- Persuasion during the trial process -- Persuasive effects in marketing: consumer information processing research -- Political campaigns: mass communication and persuasion

1. Persuasion