Title | Media use in the information age : emerging patterns of adoption and consumer use / edited by Jerry L. Salvaggio, Jennings Bryant |
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Imprint |
Hillsdale, N.J. : L. Erlbaum Associates, 1989 |
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Descript |
xxviii, 315 p. : ill. ; 24 cm |
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CONTENT
The need for new research methods: Assessing exposure to the new media -- Problems and potential of forecasting the adoption of new media -- The effects of new technologies on communication policy -- Adopting and using the new communication media: A framework and agenda for research on computing in the home -- Teltext in the United Kingdom: patterns, attitudes and behaviors of users -- Interactive electronic text in the United States: can videotex ever go home again -- A quantitative analysis of the reasons for VCR penetration worldwide -- Uses and impacts of home computers in Canada: a process of reappropriation -- Adoption and use of videocassette recorders in the third world -- Emerging models of media use in the information age: Uses and gratifications of videocassette recorders -- Television audience behavior: patterns of exposure in the new media environment -- Implications of new interactive technologies for conceptualizing communication -- A behavioral systems framework for information design and behavior change -- An annotated statistical abstract of communications media in the United States
SUBJECT
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Telecommunication -- Social aspects
LOCATION | CALL# | STATUS |
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Central Library : Stack (Contact Staff) | 302.234 M489 |
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Communication Arts Library | 384 M489 1989 |
CHECK SHELVES
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