TitleMarketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox
Imprint Englewood Cliffs, N.J. : Prentice-Hall, 1988
Descript x, 406 p. : ill. ; 25 cm

SUBJECT

  1. Marketing -- Management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 Mb345 CHECK SHELVES
Sasin Library658.8 M345 1988 CHECK SHELVES
Chula Business School Library658.8 M345 1988 CHECK SHELVES
Chula Business School Library658.8 M345 1988 CHECK SHELVES
Communication Arts Library658.802 K87 1988 CHECK SHELVES