TitleThe Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson
Imprint Lexington, Mass. : Lexington Books, c1986
Descript ix, 196 p. : ill. ; 24 cm

SUBJECT

  1. Consumers -- Congresses
  2. Affect (Psychology) -- Congresses

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8342 R745 CHECK SHELVES