TitleMarketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg
Imprint New York : McGraw-Hill Book, c1986
Descript xix, 665 p. : ill., charts, maps ; 25 cm

SUBJECT

  1. Marketing -- Case studies
  2. Marketing -- Problems
  3. exercises
  4. etc

LOCATIONCALL#STATUS
Central Library (4th Floor)658 M345 CHECK SHELVES
Chula Business School Library658 L345M CHECK SHELVES