Survey of Consumer Attitudes Toward Milk in Bangkok and the Production and Marketing Structure Currently Utilized in Distributing This Product in 1965 = การสำรวจการบริโภคนม ภาวะการผลิต และการตลาดของนมในจังหวัดพระนคร พ.ศ. 2508 / Sriaroon Resanond ... [et al.]
Deals with results of a survey concerning consumers of fresh milk and other forms of milk by income and age groups, reasons for drinking milk, and consumer response to price. Covers time of consumption of fluid milk, response to advertising and promotion, trends in milk consumption, preference for home delivery or store purchase, and preference for Indian milk. Gives statistics on imports of milk and local milk production. Discusses current problems and prospects of the dairy industry in Thailand. [TAIC]