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The SAGE Handbook of Social Media Research Methods

Explores social media research methods with a newly designed methodology to collect data. Contains research methodology and challenges, data collection and data processing. Demonstrates quantitative and qualitative approaches to categorize and analyze social media data, as well as how to use analytical tools. Exemplifies famous social media platforms, their users’ behaviors and how to collect data from those channels, such as Twitter Instagram, Weibo, Foursquare, and Facebook.