Deals with Thai rice in terms of ecological, societal, and economic aspects. Introduces an evolution of Thai rice farming since King Rama IV (1851-1868) and ‘Toong Luang’ landscape. Describes rice production process including rice calendar, labour exchange, rice-field animals, and rice grain processing. Mentions wetland rice, upland rice and rice germplasm in the highlands. Explicates rice genetic diversity, looks and taste of rice categories, various rice preparations and cooking. Discusses green revolution in Thai rice farming, compared with rice agriculture in other countries. Exhibits government intervention in terms of farmers’ subsidies, inputs support, rice pledging scheme, and trade facilitation. Analyzes the future of Thai rice respecting economic contributions, productivity, farm population, threats, opportunities, and climate change effects.