Japan’s and South Korea’s Public Diplomacy Strategies: Lessons Learned and Recommendations for Thailand

Analyzes Japan’s and South Korea’s public diplomacy strategies. Focuses on the political objectives behind Japan’s conduct of public diplomacy to recover its status and confidence after the World War II and to maintain its position in the international society through creativity. Looks at South Korea’s public diplomacy aims to middle power by re-establishing its diplomatic relationship with neighboring countries and increasing its importance in the international society. Provides recommendations to foster the conduct of public diplomacy in Thailand in order to achieve its 20-year vision for national development.