หนังสือที่แต่งโดย Boyd, Harper W 16 Results

No.TitlePublished
1Marketing management : a strategic approach with a global orientation1998
2Marketing management : a strategic approach with a global orientation1995
3Marketing management : a strategic approach1992
4Marketing management : a strategic approach1990
5Marketing research : text and cases1985
6Marketing research : text and cases1981
7Marketing research : text and cases1977
8Marketing research text and cases1976
9Marketing management1972
10Marketing management casebook1971
11Marketing management casebook1971
12Reading in sales management1970
13Promontion : a behavioral view1967
14Promotion : a behavioral view1967
15Marketing management : cases from the emerging countries1966
16Cases in advertising management1964