Business Plan for Shoutao Shop (Longevity Peach for Chinese Ritual) / Kadekaew Leelahabooniam= แผนธุรกิจสำหรับร้านซิ่วท้อ(ลูกท้ออายุยืนสำหรับพิธีไหว้ของชาวจีน) / เกษแก้ว ลีฬหบุญเอี่ยม
- หน้า, ตาราง
This study aims to develop the business plan for Shoutao Shop, the shop where customers can purchase Shoutao, a Chinese ritual offering which is generally used in Chinese ritual such as Chinese New year. Since Shoutao is particularly niche, it is well known for Thai Chinese ethnic in Thailand. Knowledge and information of external environment, industry analysis as well as socio-cultural factors are crucially important for analysis of current and future trend of the business. Primary information about customers’ behavior and factors influencing purchase decision is also advantageous for developing the business plan. Sales of Shoutao is main revenue stream of the business. Business model is carefully developed and it aligns with all aspects of marketing, operation and financial feasibility. Marketing plan is intently designed to serve and attract target customers with effective marketing mix strategy while maintaining competitive price and good service. Moreover, operation plan, together with supply chain and inventory management are designed to emphasize on efficient production which is influenced by seasonality and project to maintain standard for Shoutao as food product. Shoutao Shop is likely to be able to achieve and gain profit within the first year of operation according to 5 year financial plan. Growth of 3 percent is expected to increase yearly. Net present value is 1,028,663.98 Baht and internal rate of return is 148 percent.