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TitleThe power of habit : why we do what we do and how to change / Charles Duhigg
ImprintLondon : Random House, 2013
Descript xx, 371 pages : illustrations ; 20 cm

SUMMARY

Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives


CONTENT

The habit cure -- The Habits of Individuals. The habit loop : how habits work -- The craving brain : how to create new habits -- The golden rule of habit change : why transformation occurs. The Habits of Successful Organizations. Keystone habits, or The ballad of Paul O'Neill : which habits matter most -- Starbucks and the habit of success : when willpower becomes automatic -- The power of a crisis : how leaders create habits through accident and design -- How Target knows what you want before you do : when companies predict (and manipulate) habits. The Habits of Societies. Saddleback Church and the Montgomery Bus Boycott : how movements happen -- The neurology of free will : are we responsible for our habits? -- A reader's guide to using these ideas


Habit Habit breaking Habit -- Social aspects Change (Psychology)

LOCATIONCALL#STATUS
Architecture Library : Stack (Contact Staff)152.33 D871P 2013CONTACT STAFF



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