Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dena A. Shepherd
Imprint
New York : McGraw-Hill, c2017
Edition
Tenth edition
Descript
xxi, 580 pages : illustrations ; 26 cm
CONTENT
The entrepreneurial perspective -- From idea to the opportunity -- From the opportunity to the business plan -- From the business plan to funding the venture -- From funding the venture to launching, growing, and ending the new venture -- Cases