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TitleEvaluation in advertising reception : a socio-cognitive and linguistic perspective
Author Stella Bullo
ImprintHoundmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014
Descript vii, 207 pages ; 23 cm


"Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices"-- Provided by publisher


Machine generated contents note: -- 1.Introduction: Researching Reception and Discourse2.Reception, Language and Sense-making3.Investigating Evaluation Advertising Reception4.Appraisal and Social Cognition in Advertising Reception5.Implications for a Theory of Evaluation in Advertising Reception

Advertising -- Language Sociolinguistics Communication in marketing Discourse analysis -- Psychological aspects

Arts LibraryP96.M36 B938E 2014CHECK SHELVES

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