AuthorKotler, Philip
TitlePrinciples of marketing / Philip Kotler, Gary Armstrong
Imprint Upper Saddle River, N.J : Pearson/Prentice Hall, cop. 2008
Edition 12th ed
Descript xxxiv, 557, [98] p. : col. ill. ; 28 cm

SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87P 2008 CHECK SHELVES