AuthorKotler, Philip, author
TitleLegends in marketing. Philip Kotler / series editor, Jagdish N. Sheth
Imprint New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012
Descript 9 v. : ill. ; 26 cm

SUMMARY

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as ..


CONTENT

V. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing


SUBJECT

  1. Marketing
  2. Marketing research
  3. Kotler
  4. Philip

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES
Chula Business School Library658.8 K87Le 2012 CHECK SHELVES