This special project aims to prepare a business plan for Your Health pharmacy which is composed of the operation management, marketing, and finance by considering the business environment in terms of competition, opportunity, threat, and feasibility including to consumer behaviors and any factors that influence their decision making about pharmacy. At the present, there are several pharmacy restrictions such as Good Pharmacy Practice and Standard of Accredited Pharmacy. Moreover many chain drugstores as competitors have a trend to increase in the future. Therefore the independent ownership pharmacy have to develop their business plan for adaptation to the variation of circumstance and current situation.
Your Health pharmacy is one of the independent ownership pharmacy which focus on healthcare service by counseling the conventional and alternative therapy such as vitamin, dietary supplement, herbal, and cosmeceuticals. There are customer relationship management and using the computer program to managing in sale, procurement, and inventory system especially monitoring the expiration date to maintain product quality. As a result, Your Health pharmacy is able to differentiate from nearby drugstores, serve the consumer satisfaction, and achieve competitive advantages.
