Winning global markets : how business invest and prosper in the world's high growth cities / Philip Kotler, author, Milton Kotler, author
Imprint
Hoboken, New Jersey : Johy Wiley & Sons, 2014
Descript
xxi, 264 pages ; 23 cm
CONTENT
The economic power of global cities -- How city metropolitan regions compete in the global economy -- The real generators of wealth : global multinational company investment -- How multinational companies target global city markets for expansion -- How cities compete to attract midsize and large multinational companies -- How a nation can help its city economies -- The responsibilities of companies and cities -- How marketers manage the city-centered global economy