Think new ASEAN ! : rethinking marketing towards ASEAN economic community / Philip Kotler, Hermawan Kartajaya and Hooi Den Huan
Imprint
Singapore : McGraw Hill Education, 2015
Descript
xiv, 247 pages ; 24 cm
CONTENT
Part One. The new ASEAN business landscape -- The impact of ICT on ASEAN -- The impact of globalization on ASEAN -- The future market of ASEAN -- Compete for ASEAN customers -- Part two. winning in the new ASEAN -- Local champions -- Local champions going ASEAN -- Multinationals focusing on ASEAN -- Part three. ASEAN marketing in practice -- ASEAN vision, local action -- global value, ASEAN strategy, local tactics
SUBJECT
ASEAN
marketing
Marketing -- Southeast Asia
Brand name products -- Southeast Asia -- Marketing