How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree - advice to the young -- Should advertising be abolished?

1. Ogilvy
2. David
3. 1911-1999
4. Advertising executives -- United States -- Biography
5. Advertising agencies -- United States -- History