AuthorKurtz, David L
TitleServices marketing / David L. Kurtz, Kenneth E. Clow
Imprint New York, NY : J. Wiley & Sons, c1998
Descript xxii, 570 p. : ill. ; 25 cm

SUBJECT

  1. Service industries -- Marketing
  2. Customer services

LOCATIONCALL#STATUS
Chula Business School Library658.8 K96S 1998 CHECK SHELVES