Designing customer-oriented marketing strategies -- Marketing : The art and science of satisfying customers -- Strategic planning in contemporary marketing -- The marketing environment, ethics, and social responsibility -- Social media : living in the connected world -- E-business : Managing the customer experience -- Understanding buyers and markets -- Consumer behavior -- Business-to-business (B2B) marketing -- Global marketing -- Target market selection -- Market segmentation, targeting, and positioning -- Marketing research and sales forecasting -- Relationship marketing and customer relationship management (CRM) -- Product decisions -- Product ans service strategies -- Developing and managing brand and product categories -- Distribution decisions -- Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- Promotional decisions -- Integrated marketing communication, Advertising and public relations -- Personal selling and sales promotion -- Pricing decisions -- Pricing concepts -- Pricing strategies

1. Marketing