Inform: graphic design focuses our eyes and mind on what is already instinctively hardwired -- Advocate: the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be -- Play: play adds dimension to design, enabling the viewer to have more active participation in it -- Caution: cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences -- Entertain: much graphic design cannot afford neutrality; it must grab attention in crowded environments -- Express: a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking -- Educate: graphic design arguably is itself a grand portal to the process of education -- Transform: transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous

1. Graphic design (Typography) -- Social aspects
2. Graphic design (Typography) -- History -- 21st century
3. Graphic arts -- Social aspects
4. Graphic arts -- History -- 21st century
5. Commercial art -- Social aspects
6. Commercial art -- History -- 21st century