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TitleAsia business insights 2012 [pamphlet]: leading voice on Asian consumers & markets
Author Edited by Bernd Schmitt
Imprint Singapore : Institute on Asian Consumer Insight, 2012
Descript 98 p. : ill. ; 23 cm

CONTENT

The century of the Asian consumer -- Challenges ahead for Asia to stay buoyant -- How Banyan Tree put its rivals in the shage - a talk with Ho Kwon Ping, founder, Banyan Tree Holdings -- Instant noodles: taset and value - a talk with Wei Ying-Chiao, chairman, Ting Hsin International -- Acer: from manufacturer to marketer of brand - a talk with Stan Shih, Acer Group founder -- The ACI-FT Asia consumer summit 2012 - reports on the inaugural conference on Asian consumers and markets -- The economic necessity of luxury: when it comes to Asia's new markets, it's impossible to overdo luxury -- Cross-platform media: it's all about the user -- How locals teach global reach - a talk with Umran Beba, President of PepsiCo, Asia Pacific


Consumers -- Asia

LOCATIONCALL#STATUS
Sasin Library : PamphletPamphlet 0906 2012CHECK SHELVES

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