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TitleTransmedia television : audiences, new media, and daily life
Author Elizabeth Evans
Imprint New York : Routledge, 2011
Edition 1st ed
Descript 207 p. ; 24 cm


Introduction -- Understanding transmediality. Transmedia texts : defining transmedia storytelling -- The transmedia industry : distribution and engagement -- Transmedia audiences : the consequences of emergence -- Audiences for emergent transmedia drama. Spooks internet and digital gaming : immersion and agency -- 24 : Conspiracy and the mobile phone : immersion and immediacy -- Downloading television : agency, immediacy and the transmedia audience -- Conclusion

Television viewers Interactive television -- Social aspects Digital television -- Social aspects Television broadcasting -- Technological innovations Convergence (Telecommunication)

Communication Arts Library302.23 E92T 2011CHECK SHELVES

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