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TitleBusiness research methods
Author Zikmund, William G. ...[et al.]
Imprint Mason, Ohio : South-Western, 2013
Edition 9th ed
Descript xxv, 670 p. : ill. ; 28 cm

CONTENT

The role of business research -- Information systems and knowledge management -- Theory building -- The business research process : an overview -- The human side of business research : organizational and ethical issues -- Problem definition : the foundation of business research -- Qualitative research tools -- Secondary data research in a digital age -- Survey research : an overview -- Survey research : communicating with respondents -- Observation methods -- Experimental research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Question wording and measurement scales for commonly researched topics -- Sampling designs and sampling procedures -- Determination of sample size : a review of statistical theory -- Fieldwork -- Editing and coding : transforming raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistical analysis -- Bivariate statistical analysis : differences between two variables -- Manual caliculation of an F-Statistic -- ANOVA for complex experimental designs -- Bivariate statistical analysis : measures of association -- Arithmetic behind OLS -- Multivariate statistical analysis -- Communicating research results : report generation, oral presentation, and follow-up -- Comprehensive cases with computerized databases


Management -- Research Business -- Research

LOCATIONCALL#STATUS
Sasin Library658.403 B979 2013CHECK SHELVES

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