PLOENJIT Music Organizer Co., Ltd. is the one-stop service for live-music solutions that serves many genres and sizes of live-performing bands and also provides high quality of sound system, lighting system and stage setup by professional staffs. This company established only a few years ago so it does not have a distinct marketing plan and is still unclear on the target market .Moreover, there are many competitors in this business. PLOENJIT’s live-music service is in the Freelance sub-market in which there is no definitely estimated market value. However, compared to the big player in this market, the whole market value will not be less than 4,000 million baht and the growth rate is over 20% per year. The objective of this marketing plan is to raise the sales and profit margin by 150% from year 2011, and to build “PLOENJIT” brand to be well known among the target market. The results of consumers study are the guideline for planning the marketing plan and they also contribute to knowledge about the target market, the appropriate market position and also the marketing strategies. The strategies will be provided to serve needs of the target market and the strategies include Market positioning, Branding strategy, Product strategy, Service strategy with SERVQUAL, Pricing strategy by using Value-base Pricing & Bundle Pricing, Channel strategy using Direct Channel in Multi-channel type, IMC strategy, Physical Evidence strategy, People strategy, Process strategy with CEM, Customer relationship management (CRM) strategy and Corporate social responsibility (CSR) strategy in Cause-related Marketing type. Moreover, there are marketing action plan and the estimated budget for marketing expenses of year 2012 to achieve objectives of this marketing plan.