The rabbit is the popular pet that many people like to raise at the present time. So, it causes the rabbit farm business grow continuously in order to respond to higher customer demand. Furthermore, the rabbit also has a lot of distinguished natures. It is easy to be raised, grows quickly, propagates fast and requires small area to inhabit. Therefore, the rabbit farm is an attractive business to make an investment. The feasibility study of the commercial rabbit farming is separated into 3 parts, namely marketing study, operational study and financial analysis. To begin with the marketing study, it indicates that the main factor affecting customer’s decision to buy a rabbit is the fame and the trustworthy of the rabbit store. Additionally, the most popular species of the rabbit are Holland Lop, Netherland Dwarf and Mini Rex. These three races are the genuine species guaranteed by American Rabbit Breeders Association (ARBA). Secondly, the operational study presents that commercial rabbit farming has a high potential to invest because of low initial budget and small needed area. Eventually, the result of the financial analysis shows that the investment of a commercial rabbit farming on the area of 42 square meters with initial investment of 676,440 baht for 4 years by using the discount rate at 20% per annum has the net present value (NPV) of 1,712,188 baht, internal rate of return (IRR) of 114.96% and the payback period of 1 year and 7 days. In conclusion, the commercial rabbit farming project is interesting to invest. It has the possibility in terms of marketing, operation and finance.