AuthorKotler, Philip
TitleMarketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens
Imprint Boston : Pearson, 2010
Edition 5th ed.
Descript xxiii, 683 p. : ill. (chiefly col.) ; 29 cm

CONTENT

Understanding the hospitality and tourism marketing process : Marketing for hospitality and tourism ; Service charateristics of hospitality and tourism marketing ; The role of marketing in strategic planning -- Developing hospitality and tourism marketing opportunities and strategies : The marketing environment ; Marketing information systems and marketing research ; Consumer markets and consumer buying behavior ; Organizational buyer behavior of group market ; Market segmentation, targeting, and positioning -- Developing the hospitality and tourism marketing mix : Designing and managing products ; Internet marketing ; Pricing products: pricing considerations, approaches, and strategy ; Distribution channels ; Promoting products: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion ; Professional sales -- Managing hospitality and tourism marketing -- Destination marketing ; Next year's marketing plan


SUBJECT

  1. Hospitality industry -- Marketing
  2. Tourism -- Marketing
  3. Hospitality industry -- Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)647.940688 K87M 2010 CHECK SHELVES