International entrepreneurship : starting, developing, and managing a global venture / Robert D. Hisrich
Imprint
Thousand Oaks, Calif. : SAGE, 2013
Edition
2nd ed
Descript
xiii, 519 p. : ill. ; 23 cm
CONTENT
Importance of international entrepreneurship -- Globalization and the international environment -- Cultures and international entrepreneurship -- Developing the global business plan -- Selecting international business opportunities -- International legal concerns -- Alternative entry strategies -- The global monetary system -- Global marketing and R&D -- Global human resource management -- Implementing and managing a global entrepreneurial strategy
SUBJECT
Entrepreneurship
International business enterprises
Entrepreneurship -- Case studies
International business enterprises -- Case studies