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TitleStrategic management of technology and innovation
Author Garry D. Bruton and Margaret A. White
Imprint Canada : South-Western, 2011
Edition 2nd ed
Descript xxii, 388 p. : ill ; 27 cm

CONTENT

Strategic foundation -- General electric: changing with the times -- Strategic perspective -- Strategic process -- Internal strategy -- GlaxoSmithKline: successful internal innovation -- Planning for innovation -- Implementation in innovation -- Evaluation and control in innovation -- External strategy -- Acer group: a family of brands -- Planning for obtaining technology -- Implementation in obtaining technology -- Evaluation and control in obtaining technology -- Strategic success -- Google: a pattern of success -- Building capabilities -- Knowledge management and organizational learning -- Social responsibility -- New product development and project management in innovation -- Managing portfolios of technology and platforms -- Predicting the future and waves of innovation


Technology innovations -- Management New products -- Management High technology industries -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.4012 B913S 2011CHECK SHELVES
Central Library @ Chamchuri 10HD30.28 B913S 2011CHECK SHELVES

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