AuthorO'Shaughnessy, John
TitleThe undermining of beliefs in the autonomy and rationality of consumers [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Imprint New York : Routledge, 2007
Connect tohttp://marc.crcnetbase.com/isbn/9780203935835
Descript 146 p

SUBJECT

  1. Consumers' preferences
  2. Consumer behavior
  3. Consumers -- Research
  4. Marketing -- Psychological aspects
  5. Electronic books.