AuthorHernes, Tor
TitleThe undermining of beliefs in the autonomy and rationality of consumers [electronic resource] / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
Imprint New York : Routledge, 2007
Connect tohttp://marc.crcnetbase.com/isbn/9780203935835
Descript 146 p

Consumers' preferences Consumer behavior Consumers -- Research Marketing -- Psychological aspects Electronic books.