AuthorRatner, Bruce
TitleStatistical modeling and analysis for database marketing [electronic resource] : effective techniques for mining big data / Bruce Ratner
Imprint Boca Raton, Fla. : Chapman & Hall/CRC, c2003
Connect tohttp://marc.crcnetbase.com/isbn/9780203496909
Descript 362 p. : ill

Database marketing -- Statistical methods Electronic books.