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AuthorUchino, Kenji, 1950-
TitleEntrepreneurship for engineers [electronic resource] / Kenji Uchino
Imprint Boca Raton, FL. : CRC Press, c2010
Connect tohttp://marc.crcnetbase.com/isbn/9781439800669
Descript xxii, 343 p. : ill., maps

CONTENT

1. Industrial evolution : why become a small high-tech entrepreneur? -- 2. Best-selling devices : how to commercialize your invention in the real world -- 3. Corporation start-up : how to establish your company -- 4. Business plan : how to persuade investors -- 5. Corporate capital and funds : how to find financial resources -- 6. Corporate operation : survival skills in accounting and financial management -- 7. Quantitative business analysis : beneficial tools for business -- 8. Marketing strategy : fundamentals of marketing -- 9. Intellectual properties : how to protect the company's technology -- 10. Human resources : who should we hire? -- 11. Business strategy : why it is important, and how to set it up -- 12. Corporate ethics : keep it in mind! -- 13. Now it's your turn : the future of your company


Entrepreneurship New business enterprises Electronic books.



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