Author | Berman, Barry |
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Title | Retail management : a strategic approach / Barry Berman, Joel R. Evans |
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Imprint |
Upper Saddle River, N.J. : Prentice Hall, c2010 |
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Edition |
11th ed |
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Descript |
xxviii, 654 p. : col. ill., col. maps ; 29 cm |
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CONTENT
An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy
SUBJECT
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Retail trade -- Management
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.87 B516R 2010 |
CHECK SHELVES
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