AuthorBerman, Barry
TitleRetail management : a strategic approach / Barry Berman, Joel R. Evans
Imprint Upper Saddle River, NJ : Palgrave Macmillan, 2006
Edition 10th ed
Descript xxii, 682 p. : ill. ; 29 cm

CONTENT

An overview of strategic retail management -- Situation analysis -- Tergeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Putting it all togetther


SUBJECT

  1. Retail trade -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.87 B516R 2006 CHECK SHELVES