Author | Berman, Barry |
---|
Title | Retail management : a strategic approach / Barry Berman, Joel R. Evans |
---|
Imprint |
Upper Saddle River, NJ : Palgrave Macmillan, 2006 |
---|
Edition |
10th ed |
---|
Descript |
xxii, 682 p. : ill. ; 29 cm |
---|
|
CONTENT
An overview of strategic retail management -- Situation analysis -- Tergeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Putting it all togetther
SUBJECT
-
Retail trade -- Management
LOCATION | CALL# | STATUS |
---|
Chula Business School Library | 658.87 B516R 2006 |
CHECK SHELVES
|