Part 1: The centerville story -- The death of a good plan -- Saving the day in centerville, part 1, part 2, part 3 -- Part 2: The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas

1. Sales promotion
2. Creative ability in business
3. Public relations