Design customer-oriented marketing strategies -- Marketing: the art and science of satisfying customers -- Strategic planning in contemporary marketing -- The marketing environment, ethics, and social responsibility -- E-business: managing the customer experience -- Understanding buyers and markets -- Consumer behavior -- Business-to-business (B2B) marketing -- Global marketing -- Target market selection -- Marketing research and sales forecasting -- Market segmentation, targeting, and positioning -- Relationship marketing and customer relationship management (CRM) -- Product decisions -- Product and service strategies -- Developing and managing brand product categories -- Distribution decisions -- Marketing channels and supply chain management -- Retailers, Wholesalers, and direct marketers -- Promotional decisions -- Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Pricing decisions -- Pricing concepts -- Pricing strategies -- Your career in marketing -- Developing an effective marketing plan -- Financial analysis in marketing

1. Marketing